We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

In the Driver’s Seat Essay

Sorry, but copying text is forbidden on this website!

One ford….one team….one plan..one goal.tens of thousands of ford employees carry around these words with them on laminated wallet-sized cards.m why? These words reflect the vision CEO Alan Mulally has for the future of ford Motor Company. And pursuing that vision has implications for how the company will be structured. Mulally joined Ford Motor in September 2006 from Boeing,where her had led a successful turnaround effort. And ford,facing serious challenges ,needed someone like him.between the fierce competition in the global car industry and the realities of its manufacturing and product development deficiencies, the company’s financial condition was worsening .family member Bill ford “handpicked his successir as CEO,gambling that Alan mulally’s team-building skills and industrial savvy would inspire and embolden employess anough to revive the hard-up automaker.”

Mulally’s first move was to “immediately dust off his Boeing playbook” as he looked to implement many of the same strategies tha had worked in turning around Boeing . although he recognized tha massive problems facing the company is achiving strategic competitiveness and profitbility ,he was determined to take the dramatic ,painful steps and to “plow through gu-wrenching change” to transform the company and return it to global prominence . Guiding his intial efforts was the way forward plan that was firts announced in January 2006 and the implementation of which was accelerated in september 2006 when Mulaly was appointed CEO. This comprehensive plan addressed seven areas where strategic changes would be focused : bold leadrship ; customer focus ; strong brands ; bold, innovative products; great quality ; clear pricing ; and competitive cost and capacity .

We will write a custom essay sample on In the Driver’s Seat specifically for you

Order now

Mulally also identified four key priorities : (1) aggressively restructure the company to operate profitsably at the current real demand and changing model mix; (2) accelerate product development with new products that costumers really want and value while achieving manufacturing excellent by reducing complexity and improving quality; (3) obtain financing to do these thhings and improve the balance sheet ; and (4) work together with accountability with all partners in addition to the way forward plan ,mulally fashionned a strategic effort dubbed one ford in an attempt to “fully leverage the tremendous worldwide resources of ford.”in his remarks to shareholders at the 2008 annual meeting ,mulallyhad this to saay: “we operate in a fiercely competitive global industry”. To achieve profitable growth we have to make the best use of our human resource and take advantage of every potential economy of scale and best practice we can find . that means operating as one team around the word ,with one plan and one goal…one ford….profitable growth for all .”these efforts and priorities guided the company over the next few years .

Mulally’s vision for ford culminated at the 2010 Defroit auto show where he unveiled the car that “embodies his strategy for returning ford to its status as a leader in the global auto industry.” That car ,the focus ,is ford’s first truly global car-a “single vehicle designed and engineered for custumers in every region of the word and sold under one name .” Mulally said , “if we were going to be world-class, we needed to pull together and leverage and use our global assets around the world to create a powerhouse ‘one ford’. “he also expressed his hope that the vehicle will providde “a rolling blueprint for generation of ford cars to come 1,describe and evaluate what Alan Mulally did at ford Motor company 2.what structural implications arise from Mulally’s description of ford being world-class? 3. what types of adaptive oranizational design discussdd in htis chapte might be needed as ford continues to pursue its vision of one ford….one team….one plan…. one goal? For each design that you think is appropriate,describe what it is and how the company might use it. 4.what does this case story tell you about how a company’s vision and plans affect its structure?

The ford focus embodies the vision of CEO Alan Mulally for the automaker to operate as one team throughout the world with one team throughout the wold with one plan and one goal.one of mulally’s key priorities is restructuring the company to achieve profitability in the highly competitive global auto industry.

Satu ford …. satu tim …. satu rencana .. satu goal.tens ribu karyawan ford membawa sekitar kata-kata dengan mereka pada dilaminasi dompet berukuran cards.m mengapa? Kata-kata ini mencerminkan visi CEO Alan Mulally memiliki untuk masa depan Motor Company ford. Dan mengejar visi yang memiliki implikasi untuk bagaimana perusahaan akan terstruktur. Mulally bergabung dengan Ford Motor pada bulan September 2006 dari Boeing, di mana dia telah memimpin upaya turnaround sukses. Dan ford, menghadapi tantangan serius, membutuhkan seseorang seperti him.between persaingan sengit di industri mobil global dan realitas manufaktur dan kekurangan pengembangan produk, kondisi keuangan perusahaan memburuk anggota keluarga. Bill ford “handpicked successir sebagai CEO, perjudian yang membangun tim Alan Mulally yang keterampilan dan cerdas industri akan menginspirasi dan menguatkan CPNS anough untuk menghidupkan kembali mobil keras-up. “

Langkah pertama Mulally adalah untuk “segera debu nya playbook Boeing” saat ia menatap untuk menerapkan banyak strategi yang sama tha telah bekerja di putar Boeing. meskipun ia mengakui masalah besar yang dihadapi tha perusahaan achiving saing strategis dan profitbility, ia bertekad untuk mengambil, langkah dramatis yang menyakitkan dan untuk “membajak melalui gu-memilukan perubahan” untuk mengubah perusahaan dan mengembalikannya ke menonjol global. Membimbing upaya inisial nya adalah jalan ke depan rencana yang menggoda diumumkan pada bulan Januari 2006 dan pelaksanaan yang dipercepat pada bulan september 2006 ketika Mulaly diangkat CEO. Ini rencana yang komprehensif ditujukan tujuh daerah di mana perubahan strategis akan difokuskan: leadrship bold; fokus pelanggan, merek yang kuat, berani, produk-produk inovatif, kualitas yang hebat, harga yang jelas, dan biaya yang kompetitif dan kapasitas.

Mulally juga mengidentifikasi empat prioritas utama: (1) agresif melakukan restrukturisasi perusahaan untuk beroperasi profitsably pada permintaan riil saat ini dan model campuran berubah, (2) mempercepat pengembangan produk dengan produk baru yang benar-benar ingin pelanggan dan nilai sementara mencapai manufaktur yang sangat baik dengan mengurangi kompleksitas dan meningkatkan kualitas, (3) memperoleh pembiayaan untuk melakukan hal-thhings dan meningkatkan neraca, dan (4) bekerja sama dengan akuntabilitas dengan semua mitra di samping jalan ke depan rencana, Mulally fashionned upaya strategis dijuluki salah satu ford dalam upaya untuk ” . sepenuhnya memanfaatkan sumber daya di seluruh dunia luar biasa ford “dalam sambutannya kepada para pemegang saham pada pertemuan tahunan 2008, mulallyhad ini untuk saay:” kami beroperasi dalam industri global yang sangat kompetitif “. Untuk mencapai pertumbuhan yang menguntungkan kita harus membuat penggunaan terbaik dari sumber daya manusia kami dan mengambil keuntungan dari setiap potensi ekonomi skala dan praktek terbaik yang dapat kita temukan. yang berarti beroperasi sebagai satu tim di sekitar kata, dengan satu rencana dan satu gol … satu ford …. pertumbuhan yang menguntungkan bagi semua “upaya dan prioritas dipandu perusahaan selama beberapa tahun ke depan..

Visi Mulally untuk ford memuncak pada acara 2010 auto Defroit mana ia meluncurkan mobil yang “mewujudkan strateginya untuk kembali ford statusnya sebagai pemimpin dalam industri otomotif global.” Itu mobil, fokus, adalah pertama ford yang benar-benar global mobil sebuah “kendaraan tunggal dirancang dan direkayasa untuk custumers di setiap wilayah kata dan dijual di bawah satu nama.” Mulally mengatakan, “jika kita akan menjadi kelas dunia, kami harus bekerja sama dan leverage dan menggunakan aset global kami sekitar dunia untuk membuat pembangkit tenaga listrik ‘satu ford’. “Ia juga menyatakan harapannya bahwa kendaraan akan providde” cetak biru bergulir untuk generasi mobil ford datang

Case 3
Aiming higher: motivating knowledge workeres

Many of the asian productivity organization (APO) study addressed the challenge Of motivating knowledge management(KM) behaviors. Nonfinancial incentives were found to be more effective than financial ones. Qian Hu Corporation in Singapore decided to use a rewards and recognition program to motivate its employees. Qian Hu corporation Ltd is a leading exporter of ornamental fish ,and working with local farms, it supplies more than 30 percent of the world’s aquarium fish. Nine years agom Qian Hu was founded as a trading company for ornamental fish and accessories. It went plubic in 2000. The underlying success factor, according to an executive , is its second-to-none customer service , efficiency , and the founders’ involvement in the day-to-day operation, motivating the staff in achieving excellencce. At the helm of Qian Hu Executive Chairman and Group Managing Director Keny Yap whi believes that the best way to motivate his employees is to professionalism, good quality management , and infuse his passion for deep commitment to teamwork.

It was this fire and pasion for the business that contributed to the many awards and trophies that Qian Hu has amassed over the years, maintaining a track record of exellence and innovation that is unique to Qian Hu and the industry. Qian Hu’s management appreciater the important if the “personal touch” and designed a mix of informal and formal communication modes to strengthen relationships with both employees and customers. This included “floor walks,” tea sessions, and informal gatherings, in addition to the more formal modes such as seminars and focus group discussions. With this is was seen that KM, which addressed the “head,”was more effecive if it was accompanied by motivational factors or conditions that addess the “heart.” In short, knowledge and energy must be managed together for better performance and productifity of the organization.

1. Why do you motivation is crucial to organizations’ effort to aim higher? 2. How does a “personal touch “ at the offie contributeto improving productivity at work?

Qian Hu corporation Ltd is a leading exporter of ornamental fish.

Case 4
Too Big to change?

No one could have imagined it. After all these years,many thought it was too big to fail. Yet,o june 1,2009, general motors corporation (GM) filed for chapter 11 bankruptcy protection,the second-largest indrutrial bankruptcy in history (worlCom was the largest). GM, which hadn’t ma de a profit since 2004,declared in its filing that it had $172 billion in debt and $82 bilion in assets. As any copetent business student could tell you,that ratio doesn’t make a balance sheet balance, especially when the company’s equity is worth little. Fritz Henderson, who was named CEO of GM on March 30,2009, was a numbers guy , but he knew the company’s culture had ti change. His vision of the new organizational culture revolved around four guidelines: risk taking,accountability, speed , and customer-p

How to cite this page

Choose cite format:

In the Driver’s Seat. (2017, Jan 11). Retrieved from http://huseyinzadealituran.com/in-the-drivers-seat-essay

We will write a custom essay sample onIn the Driver’s Seatspecifically for you

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service
online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out http://goo.gl/CYf83b

online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out http://goo.gl/CYf83b

image

Your Answer is very helpful for Us
Thank you a lot!

Sitemap